Making innovation work and making innovation pay

Making the most of the upfront and often costly investment in research and development is a challenge many companies face. Many of us have at some point looked on with admiration at those who have managed to establish a successful, innovative business model, one that has apparently grown quickly and effortlessly and shows little sign of faltering.

How do they do it?

In this free two hour seminar, Matt Symonds, director of TBAT Innovation and Paul Foot, a partner at patent attorneys Withers & Rogers will show you how.

The seminar focuses on practical strategies for managing the innovation process, assessing the results and using intellectual property (IP) as a way of extracting value.

The concept of the innovation process will be outlined including; what it looks like, how to implement and measure it and what benefits it can deliver to an organisation. Among the exploitation models explored will be the classical fortress and licensing models, the "monopoly-in-a-box" and a number of hybrid solutions borne out of the others.

Within the seminar, there will be a degree of interactivity among attendees in order to bring the subjects to life and assist future thinking.

Timetable:
4:00pm Registration & coffee
4:15 Making innovation work - Matt Symonds
5:00 Making innovation pay - Paul Foot
5:45 Q&A
6:00 Drinks & networking"

For registration of the event please go to http://www.eventbrite.com/org/589093993?s=2066797 and register for free online. 

Any questions please contact the AMP events team on 0114 254 1200